Cornetto Film TEDDY BEAR by Garlic, Lola Madrid

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TEDDY BEAR

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Industry Ice cream & Cold desserts
Media Film
Market Spain
Agency Garlic
Executive Creative Director Jorge Lopez Navarrete
Creative Director Eduardo Martinez Gil
Art Director Javier De Vega Y Victor Alvarez
Copywriter Jorge Manzaneque
Agency Lola Madrid
Creative Director Max Bostad
Art Director Alvaro López
Account Supervisor Alexandra Armstrong, Aitziber Izurrategui
Released April 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: WALL'S ICE CREAM
Product/Service: CORNETTO
Agency: LOLA
Production Company: GARLIC FILMS, Madrid, SPAIN
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Jorge Lopez
Executive Creative Director: Jorge López
Creative Director: Eduardo Martínez/Max Bostad
Copywriter: Jorge Manzaneque/Victor Alvarez
Art Director: Alvaro López/Javier De Vega
Agency Producer: Elena Carrasco
Account Supervisor: Alexandra Armstrong/Aitziber Izurrategui
Planner: Marcia Lorente

English Description
In a bar that is set on the most beautiful beach, we see a a good-looking young guy and attractive girl talking.

She tries to see if he is soft enough for her. He feels confident, takes a bite of the Cornetto Enigma, revealing the soft caramel heart within, and BANG! he instantly turns into the softest, coolest, caramel coloured teddy bear.

She’s really smitten.

We then see different fun situations where they are both having a great time. The boy / teddy bear shows his soft side, and the girl is really enjoying that he finally dares to show it.

Your soft side is irresistible. Use it.

New Cornetto Enigma, with an irresistible soft caramel heart running through a delicious chocolate ice cream.

New Cornetto Enigma Chocolate & Caramel.
Try the irresistible soft side.