Corona Film Corona x Parley: 100 Islands Protected by 2020 by Wieden + Kennedy Amsterdam

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Corona x Parley: 100 Islands Protected by 2020

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Industry Beers and Ciders, Environmental & Animal Issues
Media Film
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Released June 2017

Credits & Description

In celebration of World Oceans Day today, we're excited to share with you our latest piece of creative for Corona'What The Ocean Gives Us'. A heartfelt poem to the sea, the 60-second film is part of Corona and Parley for the Oceans commitment to protect 100 Islands against marine plastic pollution by 2020. The ocean gives us so much, but it's at risk by the estimated 8 million metric tons of plastic waste that enter our Earth's waters each year. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050. The film helps take a stand and raise awareness for the issue of marine pollution by reminding viewers why we love and need the ocean. The film is narrated by Diego Luna and features the global ambassadors associated with the CoronaXParley partnership; actors Chris Hemsworth and Nashla Bogaert, as well as surfers Ramon Navarro and Matt Wilkinson.'What The Ocean Gives Us' follows the 3-minute Corona X Parley launch.
Category: Drinks, alcoholic
Client: CORONA
Agency: Wieden + Kennedy Amsterdam
Country: Netherlands