Corona Film TAXI by J. Walter Thompson Madrid

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Industry Beers and Ciders
Media Film
Market Spain
Agency J. Walter Thompson Madrid
Director Guarna
Executive Creative Director Miguel Bemfica
Creative Director Juan García Escudero, Jaime Chávarri
Art Director Nestor Santana
Copywriter Carolina Piñeiro
Producer Nuria Gimpera, Julio Carbocci
Account Supervisor Fernando Martinez Corbalan
Editor Joserra Lorenzo Picado
Production Ingravitto
Released May 2010

Credits & Description

Category: Alcoholic Drinks
Product/Service: CORONA BEER
Agency: JWT
Production Company: INGRAVITTO, Madrid, SPAIN
Date of First Appearance: Jun 15 2010
Chief Creative Officer: Miguel Bemfica
Executive Creative Director: Miguel Bemfica
Creative Director: Juan Garcia-Escudero/Jaime Chavarri
Copywriter: Carolina Pineiro
Art Director: Nestor Santana
Agency Producer: Luciano Firmo
Account Supervisor: Fernando Martinez Corbalan
Advertiser's Supervisor: Martin Orbea
Producer: Nuria Gimpera/Julio Carbocci
Director: Guarna
Editor: Joserra Lorenzo Picado
Sound Design/Arrangement: Pepe Egea
Post Production: Infinia
Music: Olympo
Editing Company: Infinia

English Description
This spot belongs to the new Corona´s Tv&Internet Campaign “Experience the Extraordinary”, which offers common people the possibility of living an extraordinary experience in their lifes.
This time, Corona show us the real story of Ercole: a roman taxi driver who loves cars. Corona changes his everyday car for a brand new Giugaro´s prototype, made of the most advanced technology. This car will be his working tool for a day.