Corona Film You Never Know by The Community Miami

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You Never Know

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Industry Beers and Ciders
Media Film
Market United States
Agency The Community Miami
Chief Creative Officer Joaquin Molla, Jose Molla
Associate Creative Director Silvio Caielli, Federico Diaz
Executive Creative Director Ricky Vior
Senior Art Director Cora Perez
Senior Copywriter Rodrigo Gonzalez, Jake Wheeler
Production Garage Films
Director Albert Uria
Released June 2018

Credits & Description

Alternative title: Cans
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director: Silvio Caielli, Federico Díaz
Sr. Copywriter: Jake Wheeler
Sr. Copywriter: Rodrigo González
Sr. Art Director: Cora Pérez
VP of Integrated Production: Laurie Malaga
Sr. Producer: Julio Rangel
Account Director: Agustina Massa
Account Supervisor: Eric Jiménez
Sr. Account Executive: Erika Rivera
Account Coordinator: Rachel Startz
Director of Strategy: Pablo Rosas
Director of Business Affairs: Natalie Greeman
Sr. Business Affairs Manager: Daphne Papadopolus

Production Company: Garage Films & Procine
Director: Albert Uria
Executive Producer: Fermín Vilanova

SPC/Executive Producer: Andrés Silva
Unit Production Manager: Lorena Habichain
1st AD: Cris Trebotic
Director of Photography: Carlos Ritter

Offline Editing House: The Makers Lab
Online Post House: VaporPost
Editor: Rob Watzke
Producer: Off-Nadia Bowen/On-Denisse Zeigan

Music House: Audiocastle
Composer: Adam Robl, Keith Johns, Shawn Sutta

Color Correction/VFX: CO3
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup

Audio Mix: The Makers Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther

Brand: Corona Extra
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director, Marketing: Alex Schultz
Brand Manager, Marketing: Susie Robberson
Associate Brand Manager, Marketing: Luisa Calderon
Published: May 2018
Created by the community, this new campaign leverages the fact that Corona’s brand familiarity has caused consumers to think they know when and where they should enjoy a Corona. Corona Cans, however, have helped the brand – and those who love drinking it – move faster, go further, and expand into new spaces. The spot, “You Never Know,” highlights how Corona Cans can take you to new, unexpected places by showcasing a slew of activities – ranging from hillside walks to grill-side storytelling – that pair perfectly with Corona Cans. The narration that accompanies the footage underscores the notion that “you never know where a Corona will take you.”