Corporacion La Esperanza Film LATE by Prolam Y&R Santiago

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Industry Against Drugs
Media Film
Market Chile
Agency Prolam Y&R Santiago
Director Boris Peters
Executive Creative Director Cesar Ojeda, Tony Sarroca, Cristobal Arteaga, Alvaro Becker, Francisco Cavada
Creative Director Claudio Wilton
Art Director Francisco Baes
Copywriter Samer Zeidan
Producer Ingrid Brageman, Vale Melloni
Account Supervisor Mauricio Amenabar
Production Tantorfilms
Released January 2011

Credits & Description

Category: Other Screens
Advertiser: LA ESPERANZA
Product/Service: DRUG USE AWARENESS
Agency: PROLAM Y&R
Production Company: TANTORFILMS, Santiago, CHILE
Date of First Appearance: Jan 7 2011
Executive Creative Director: Tony Sarroca/Alvaro Becker/Francisco Cavada
Creative Director: Claudio Wilton
Copywriter: Samer Zeidan
Art Director: Francisco Baes
Agency Producer: David Quezada
Account Supervisor: Mauricio Amenabar
Producer: Ingrid Brageman/Vale Melloni
Director: Boris Peters
Sound Design/Arrangement: Gonzalo Zamora
Music: Jorge Aliaga
Cinematographer: Victor Santos

English Description
Corporación Esperanza, the most important Chilean foundation that cares children in social risk, invites us to support them in their mission, showing us the history of a father that waits nervous to his son, who doesn´t arrive until dawn. When he arrives, the worried father lets him know that he’s late, and the son, drugged, answers him, that he’s also arriving late by not being in his childhood