Cotton Film Fashion Show Teaser 2 by Fathom Communications

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Fashion Show Teaser 2

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency Fathom Communications
Creative Director Kelly Gordaychik
Released September 2017

Credits & Description

Client: Cotton Incorporated
Category: Clothing & footwear
President and Chief Executive Officer: Berrye Worsham
SVP, Consumer Marketing: Kim Kitchings
Co-Director, Consumer Marketing – Strategic Alliances: Marissa Barlin
Co-Director, Consumer Marketing – Strategic Alliances: Andrea Samber
Manager, Consumer Marketing – Strategic Alliances: Kaitlyn Piscadlo
Agency: Fathom Communications
Co-founder, Chief Experience Officer: Tres McCullough
Creative Director: Kelly Gordaychik
Senior Project Manager: Amanda Meier
Production Company: Maul Media
Executive Producer: Andrew Oshan
Senior Editor: Chris Vining
Interactive Video Technology: Wirewax
Co-founder: Dan Garraway
Business Development: Darian Chornodolsky
This campaign for Cotton Incorporated and Bloomingdale's via Fathom Communications, enables instant shopping gratification with the launch of the first 60-second, shoppable fashion show and brings cotton apparel from the catwalk to the closet with a click. Hosted by lifestyle celebrity and cotton-enthusiast Kristin Cavallari, the fully interactive video is available online at Who What Wear and shoppers can select outfits, access product information, share via social media platforms and purchase items directly from the runway. Customers will also be able purchase looks from the collection at Bloomingdale’s stores across the U.S.