Coty Film FAME

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Industry Perfumes
Media Film
Market United States
Production Rsa Films
Director Steven Klein
Executive Creative Director Gino Sullivan
Creative Director Lauren Bayer Samuels
Producer Coleen Haynes
Released May 2013


Cannes Lions 2013
Film Craft Lions Art Direction/Product Design Bronze

Credits & Description

Type of entry: Film Craft
Category: Art Direction/Product Design
Advertiser: COTY
Product/Service: PERFUME
Agency: RSA FILMS New York, USA

Chief Creative Officer: Victoria Brynner
Executive Creative Director: Gino Sullivan
Creative Director: Lauren Bayer Samuels
Producer: Coleen Haynes
Director: Steven Klein
Production Designer: Nathan Crowley
Cinematographer: Jeff Croneweth

Brief Explanation
Lady Gaga makes her foray into the world of fragrance with this undeniably unique short film showcasing her always developing and exciting aesthetic.