Coty Film JUST CAVALLI WOMAN by Selectny

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JUST CAVALLI WOMAN

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Industry Perfumes
Media Film
Market United States
Agency Selectny
Director Jonas Akerlund
Creative Director Gabriel Eid
Art Director Edouard Nardon
Copywriter Charley Cordle
Producer Maria Soares
Editor Luis Felipe Moreno
Released December 2012

Credits & Description

Advertiser: COTY
Agency: SELECTNY
Category: Cosmetics & Beauty
Creative Director: Gabriel Eid
Director: Jonas Akerlund
Editing Company: Jump
Post Production: Jump
Editor: Luis Moreno
Copywriter: Charley Cordle
Art Director: Edouard Nardon
Agency Producer: Maria Soares
Producer: Maria Soares
Chief Creative Officer: Olivier Van Doorne
Music: Schmooze

Brief Explanation
In this spot we focused on the distinctive DNA of the brand and the newly designed logo. The snake-like bite becomes a mark of destiny that magnetically attracts beings that are fated to be together in a compelling tale of seduction and animal attraction, a 3 part story -“the tease,” “the chase,” “the encounter” – unfolding in a dynamic, fast-paced, provocative style bringing “The Cavalli Bite” to life.