Cow & Gate Film Supergroup by BETC London, Little Minx@rsa

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Supergroup

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Industry Milk, Baby Food
Media Film
Market United Kingdom
Agency BETC London
Art Director Creative Partner Neil Dawson
Copywriter Clive Pickering
Agency Little Minx@rsa
Released October 2012

Awards

Clio Awards, 2013
Film Technique Music-Adapted Gold
Film Technique Editing Bronze

Credits & Description

Title: LICK CHOMP
Advertiser: COW&GATE:SUPERGROUP
Media: TV
Geo: United Kingdom
Category: Food
Agency: BETC
Brand: Cow & Gate
BETC London are launching a new category re-defining strategy for Cow & Gate, the iconic baby feeding brand, with a new campaign 'feed their personalities.' Beyond developmental milestones, the traditional fodder of the category, we're now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded by the new ad, out tomorrow in the UK, called Supergroup directed by Little Minx's Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes. A group of toddlers, all at that age when their own little characters first start to emerge, investigate the instruments and equipment in a recording studio. As they each play around and tinker intheir own individual, quirky ways, the cacophony of different sounds they are making gradually and magically comes together, with the use of judicious editing, to create a lively rendition of ‘Come on Eileen’ by Dexy’s Midnight Runners. It’s a living, breathing example of how Cow & Gate ‘Feed their Personalities’.
Advertising Agency: BETC, London, UK
Creative Director: Neil Dawson
Art Director: Neil Dawson
Copywriter: Clive Pickering
Published: October 2012