Cats with Thumbs by Wieden + Kennedy London for Cravendale

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Cats with Thumbs

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Industry Milk
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Director Ulf Johansson
Executive Creative Director Kim Papworth, Tony Davidson
Copywriter Sam Heath, Freddie Powell, Chris Groom, Hollie Sayers
Producer Philippa Smith
Editor Russell Icke - The Whitehouse
Released December 2010

Awards

Cannes Lions 2011
Film Lions Savoury Foods Bronze

Credits & Description

Title: #CatsWithThumbs
Advertiser/Client: ARLA
Product/Service: CRAVENDALE MILK
Entrant Company: WIEDEN+KENNEDY London, UNITED KINGDOM
Advertising Agency: WIEDEN+KENNEDY London, UNITED KINGDOM
Executive Creative Director: Tony Davidson And Kim Papworth
Creative Director: N/A
Art Director: Hollie Sayers/Freddie Powell/Sam Heath/Chris Groom
Copywriter: Hollie Sayers/Freddie Powell/Sam Heath/Chris Groom
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Production Company: SMITH AND JONES FILMS North Hollywood, USA
2nd Production Company: MPC London, UNITED KINGDOM
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Russell Icke [the Whitehouse]
Sound Design/Arrangement: Sound Studio: Wave London/Engineer: Jack Sedgwick
Music: Artist/Title: Music: Tonic Music Ltd/Composers: Multiverse
Animation: Assist Nuke: Ryan Hadfield/Heather Goodenough/Neil Griffiths
Post Production: Matte Painter: Charlotte Tyson/Telecine: Jean Clement Soret/Postproducer: Josh King [all Mpc]
Other Credits: Media Planning: Carat/Lead Flame/Vfx Supervisor: Kamen Markov/Assist Flame: Richard Mckeand
Brief Explanation:
Cravendale are the only filtered milk brand based in the UK. They’re a bit nuts about milk - from the grass the cows eat, to the music they’re played at milking time. For Cravendale everything about the milk matters. Which makes them a bit special. Particularly as milk is one of those things that nobody really thinks twice about. This spot is designed to jolt people out of that apathy. To sweep them up in the same ridiculous enthusiasm about milk that Cravendale have themselves.