Cravendale Film The Milk Drinker by Wieden + Kennedy London

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The Milk Drinker

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Industry Milk
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Director Flashcut Canada
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Larry Seftel, David Day
Art Director Danielle Noel
Copywriter Thom Whitaker
Production Riff Raff Films
Released May 2015

Credits & Description

Created with Wieden+Kennedy London and acclaimed directing collective CANADA through CANADA London / Riff Raff, the film introduces viewers to a cool, slightly mysterious character showing his love for Cravendale. This milk drinker is never seen without a glass of the white stuff in his hand, whether he’s riding a mechanical bull or throwing shapes on the dancefloor.
Shot in a movie trailer inspired visual style, the mustachioed milk drinker’s tale is told through a montage of scenarios that show his unfailing dedication to his trusty, ice-cold glass of Cravendale.
Category: Drinks, non-alcoholic
Client: Arla Foods
Agency: Wieden+Kennedy
Production: CANADA London / Riff Raff
Country: United Kingdom
Director: Canada
Executive Creative Director: Tony Davidson
Executive Creative Director: Iain Tait
Creative Director: David Day
Creative Director: Larry Seftel
Art Director: Danielle Noel
Copywriter: Thom Whitaker
Group Account Director: Katherine Napier
Agency Producer: Danielle Stewart