Cricket Australia Film Test Cricket: United by GPY&R Melbourne

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Test Cricket: United

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Industry Sports Teams & Events
Media Film
Market Australia
Agency GPY&R Melbourne
Director Patrick Hughes
Executive Creative Director Ben Coulson
Account manager Jenna Stafford
Released October 2012

Credits & Description

Category: Entertainment & leisure
Brand: cricket australia
Agency: George Patterson Y&R, Melbourne
Country: Australia
GPY&R Melbourne and Cricket Australia have released a compelling new advertising campaign for the Vodafone Test Series, aptly titled, 'United by the Moment'. The campaign reinforces Australians' emotional connection with sport and highlights crickets transcendental power to move and affect us, and to create unforgettable moments that will live forever - moments of power, passion and sometimes, failure.
Category: Entertainment & leisure
Client: cricket australia
Agency: George Patterson Y&R, Melbourne
Production: Finch
Country: Australia
Director: Patrick Hughes
Executive Creative Director: Ben Coulson
Creative Director/ art director: Chris Northam
Senior Copywriter: Evan Roberts
Group Account Director: Matthew Cummings
Account Director: Nic Robinson
Agency Producer: Luisa Peters
Account manager: Jenna Stafford
Cricket Australia: Julian Dunne, Panayiota Samartzis.