Crown Film WHAT A DIFFERENCE A DAY MAKES by TBWA Manchester

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WHAT A DIFFERENCE A DAY MAKES

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market United Kingdom
Agency TBWA Manchester
Released February 2002

Awards

IPA Effectiveness Awards 2000
The Winners 3-Star Winner

Credits & Description

This case study demonstrates the contribution made by advertising in Crown’s re-emergence as a powerful brand within the UK paint-market.

It highlights the power of advertising that “breaks the rules” in not only delivering a profitable sales return, but in transforming the perceptions of a brand across a wide range of stakeholder groups.

To date, sales attributable to advertising have exceeded £30m on an MMS reported investment level of £7.3m.
Title "What a Difference a Day Makes"
Agency TBWA\Manchester
City Manchester
Advertiser AkzoNobel
Brand Name Crown Paints
Product Name Paints
Business Sector Paints, Wood Protectors, Paint Brushes, Adhesives
Country of Production United Kingdom
Language English
Type Television
Length 60 seconds
Tagline Don't just paint it. Crown it.