CTIA: Command by Gmmb for CTIA

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CTIA: Command

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Industry Public Safety, Health & Hygiene
Media Film
Market United States
Agency Gmmb
Director Mehdi Norowzian
Producer John Skeffington, Ashley Carrier, Gabriel Kornbluh, Jay Spangler
Editor Akiko Iwakawa-Grieve
Production Hello & Company
Released April 2011

Credits & Description

Wireless has put the world at our fingertips - to an almost literal degree. In a spot for CTIA (The Wireless Association), that is built upon a visceral, larger-than-life representation of wireless technology in our everyday lives,GMMB shows us the power of innovation to control many things by unleashing the capabilities of our wireless devices.

A woman who forgot change for a parking meter does better than begging to change a dollar in a store: She uses her nimble fingers - mirroring the interactive experience of the wireless world - to access her bank account to pay for her parking meter. A man beside an industrial building uses the same authoritative, tech-savvy hand gestures to command a fleet of semis. A doctor on her lunch break sorts through a digital world of MRIs before her, highlighting the ease with which the internet co-exists with the medical world. And even the fireman, who epitomizes the active, on-the-ground hero, fights his nemesis virtually, waving his digits about to identify the source of a raging high-rise fire.

Client: CTIA
Agency: GMMB
Production: Hello & Company
Client: CTIA - The Wireless Association
Air Date: March 2011
Agency: GMMB
CD: John Gundlach
ACD: Jen Harfeld
SCW: Don Corrigan
Producer: Gabriel Kornbluh
Prod Co: Hello & Company
Director: Mehdi Norowzian
DP: Chris Blauvelt
EP: Carl Swan
Head of Production: Alexandra Chamberlain
Producer: Jay Spangler
Editorial Co: Cut + Run NY
Editor: Akiko Iwakawa
Asst. Editor: Stacy Peterson
EP: Rana Martin
Producer: Ashley Carrier
Post/Effects Co: Absolute Post
Lead VFX/Inferno Artist: James "Krispy" Cornwell
EP: Sally Heath
Producer: John Skeffington
Telecine Co: The Mill NY
Colorist: Fergus McCall
Shoot Location: LA