Cupcake Vineyards Film Hostess by Mekanism

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Industry Wine & Champagne
Media Film
Market United States
Agency Mekanism
Executive Creative Director Tommy Means
Creative Director Laura Wimer
Senior Art Director Jen Miller
Copywriter Caroline Johnson
Production Sister
Released February 2018

Credits & Description

Brand: Cupcake Vineyards
Jeff Dubiel: chief marketing officer
Eben Gillette: VP of marketing, premium brands
Sarah Qualters: Senior Brand Manager - Cupcake
Creative Agency: Mekanism
Founder/Executive Creative Director: Tommy Means
Creative Director: Laura Wimer
Copywriter: Caroline Johnson
Senior Art Director: Jen Miller
Project Manager: Madison Myers
Chief Operating Officer: Mike Zlatoper
Head of Brand Management, West: Anna Boyarsky
Senior Brand Manager: Ellen Filteau
Brand Manager: Sarah Holden
Head of Planning, West: Jeremy Daly
Senior Strategic Planner: Lexi Whelan
Production Co: Sister Studios
Executive Producer: Sarah DiLeo
Executive Producer Print and Digital: Frank Lewis
Editorial: Sister Studios
Editor: Luke Kraman
Post producer: Lauren Gould
Photographer/Director: Jimmy Marble
Published: February 2018
The Choose Joy campaign is about all the joy that comes from doing your own thing and owning it.
Cupcake and Mekanism were inspired by the modern wine consumer, who is looking to connect with brands like Cupcake that feel real to their life and provide entertaining and clever digs with a touch of sass, optimistic sarcasm, and fun.