Cystic Fibrosis Film Fight To Breathe by Rothco Dublin

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Fight To Breathe

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Industry Charities, Foundations, Volunteers
Media Film
Market Ireland
Agency Rothco Dublin
Creative Laura Cahill, Conor Hamill
Production Pull The Trigger
Director Hubert Montag
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Category: Health
Brand: Cystic Fibrosis Ireland
Agency: Rothco
Geo: Ireland
Advertising Agency: Rothco, Dublin, Ireland
Creatives: Laura Cahill, Conor Hamill
Client Service: Susan Nelis, Alma Mannion
Production Company: Pull the Trigger
Producer: Max Brady
Director: Hubert Montag
Published: November 2017
The 60-second ad centres on the fight to breathe theme and invites cinema-goers to replicate the breathing pattern of Edelle Collins, who has cystic fibrosis in real life. In so doing, it graphically illustrates how life for Edelle is a constant battle as she has to fight for her every breath. The ad was created specifically for cinema, where you have an audience with little distractions. Instead of being captivated by visuals, the audience is drawn in by the sound of Edel's breathing.