D-Con Film Guaranteed to Kill by Havas Worldwide New York

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Guaranteed to Kill

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Industry Household maintenance & pet products
Media Film
Market United States
Agency Havas Worldwide New York
Chief Creative Officer Harry Bernstein
Executive Creative Director Pam Kim, Kim Baskinger
Creative Director Jonas Wittenmark, Tobias Carlson
Senior Art Director Lia Khayami
Senior Copywriter Diana Castillo
Production Blacklist
Director Illogic
Released September 2018

Credits & Description

AGENCY: Havas New York
CAMPAIGN: To Die For
CLIENT: RB (RECKITT BENCKISER)
PRODUCT: d-CON / d-CON Baits

Agency: HAVAS
Chief Creative Officer: Harry Bernstein
Executive Creative Director: Kim Baskinger
Executive Creative Director: Pam Kim
Creative Director: Tobias Carlson
Creative Director: Jonas Wittenmark
Senior Copywriter: Diana Castillo
Senior Art Director: Lia Khayami
Executive Producer / Production Lead: Jill Meschino
Junior Producer: Kathleen Canty
Director of Business Affairs: Cathy Pitegoff
Business Manager: Anne-Camille Charpié
Managing Director: Morgan Seamark
Group Account Director: Katy Milmoe
Account Director: Frances Durkes
Account Supervisor: Cherith MacRitchie

Production Consultants: MURPHY COBB & ASSOC.
VP, consulting Producer: Dan Dietchman
Senior Production Consultant: Terry Rust
Senior Production Consultant: Tim Speidel

Production Company: BLACKLIST
Directors: Illogic (at Wizz)
Managing Director: Adina Sales
Executive Producer: Andrew Linsk
Producer: Dorian Douglass
Wizz Producer: Matthieu Poirier
FIX, 3DIVFX

Telecine: THE MILL
Artist: Fergus McCall

Music & Sound Design: DUOTONE AUDIO GROUP
Original Music: Brad Fischer
Executive Producer: Ross Hopman
Sound Design: Brian Deming
Audio Post Mix: Juan Aboites

RECKITT BENCKISER
General Manager HYHO: Chris Tedesco
Marketing and R&D Director Household: Daniel Meynen
Senior Brand Manager Household: Joan Badrenas
Brand Manager: Marta Fuste
Published: August 2018
Synopsis:
With mouse season on the horizon (November through March), Havas and d-CON have teamed up to take you into a fantastical world of mice from their point of view, where the baits are so delicious, they'll risk their lives for it.
Launching on September 20 via national syndication on TV and online, the campaign is the first to tout the newly reformulated d-CON bait since coming onto the market this month. 10x tastier than the lead competitor, it’s also safer and not harmful to household pets.
Partnering with Emmy nominated animation directors Illogic to bring an elevated level of craft to the campaign, the spots are produced entirely with photo-real CGI, helping to bring our mouse and its household adventure to life.