Dacia Film UNBELIEVABLE by Les Télécréateurs, Publicis Conseil Paris

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UNBELIEVABLE

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Industry Cars
Media Film
Market France
Agency Les Télécréateurs
Agency Publicis Conseil Paris
Director Didier Barcelo
Art Director Charles Morand
Copywriter Roland Martin, Sergio Alonso Anastasia Garraza
Producer Helene Daubert
Account Supervisor Edouard Pacreau
Released March 2011

Credits & Description

Category: Cars
Advertiser: RENAULT
Product/Service: DACIA
Agency: PUBLICIS CONSEIL
Production Company: LES TÉLÉCRÉATEURS, Paris, FRANCE
Date of First Appearance: Mar 31 2011
Chief Creative Officer: Olivier Altmann
Copywriter: Roland Martin/Sergio Alonso
Art Director: Charles Morand
Agency Producer: Nathalie Levincent/Pierre Marcus (Wam)
Account Supervisor: Edouard Pacreau
Advertiser's Supervisor: Stephen Norman/Bruno Travade/Dominique Musset/Celine Halbard-Genet/Laure Le Marechal
Producer: Helene Daubert
Director: Didier Barcelo
Sound Design/Arrangement: Etienne De Nanteuil (Wam)
Post Production: Rodrigo Pomarico (Wam)
Account Manager: Jean-Jacques Hubert/Aurelie Fretti/Carine De Oliveira
Planner: Sophie Benkemoun

English Description
Dacia goes one step further by launching its after-sales service in line with the same strategy as its models: a simple offer at a hard-to-believe price. Driven by this new service, a funny new story begins: “It’s no joke, it’s Dacia”.

The red herring in the film “Unbelievable” shows 2 mates who burst out laughing every time the dealer’s price is announced; as though cars like this at such low prices were a huge joke. Except that it’s no joke, it’s a Dacia.