GREATEST AD CAMPAIGN EVER! by McCann Stockholm for Dagens Industri

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GREATEST AD CAMPAIGN EVER!

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Industry Newspapers
Media Film
Market Sweden
Agency McCann Stockholm
Creative Director Mia Cederberg
Art Director Patrik Reuterskiöld, Max Rosell Hansson, Henric Almquist
Copywriter Martin Johansen
Producer Anton Ahlenius
Account Supervisor Michael Storakers, Lina Watte
Editor Mattias Karlsson
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: DAGENS INDUSTRI
Product/Service: NEWSPAPER
Agency: STORÅKERS McCANN
Date of First Appearance: Apr 20 2010
Creative Director: Mia Cederberg
Copywriter: Martin Johansen
Art Director: Patrik Reuterskiöld/Henric Almquist/Max Hansson
Account Supervisor: Lina Wätte/Michael Storåkers
Advertiser's Supervisor: Erik Lennmark
Producer: Anton Ahlenius
Editor: Mattias Karlsson
Music: Björn Carlberg
Account Manager: Maria Jonsson
Planner: Therese Bohlin
Other Credits: Daniel Åhman/Oskar Skott

English Description
Is the print ad dead? Many advertising and media agencies think so. Dagens industri, Sweden’s leading business daily, obviously don't. To prove this they have many successful print campaigns to show and talk about. But to get the agencies to listen, Dagens industri needed something to catch their attention.

We advertising people love (or maybe used to love?) to share a good case study video: The well made documentation of a campaign or a student project that elegantly explains even the most advanced connections between different media. Our solution for Dagens industri was to make such a case video - but a fake one with a surprise ending.