DAIICHI SHOKAI Film LANE 1 (THE DAI-ICHI COURSE) by ADK Asatsu-DK Tokyo

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LANE 1 (THE DAI-ICHI COURSE)

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Industry Culture, Leisure & Sport
Media Film
Market Japan
Agency ADK Asatsu-DK Tokyo
Director Hideki Kanbara
Executive Creative Director Ken Shimizu
Creative Director Takeshi Yamamoto
Copywriter Masaharu Osawa
Editor You Sakai, Takerou Yamashita
Production MONSTER
Production TYO PRODUCTIONS
Released October 2010

Awards

AD STARS 2011
TV/Cinema Entertainment Gold

Credits & Description

Category: Entertainment & Leisure
Advertiser: DAIICHI SHOKAI
Product/Service: PINBALL MACHINES
Agency: ADK JAPAN
Production Company: TYO PRODUCTIONS, Tokyo, Tokyo, JAPAN, JAPAN
Production Company: MONSTER , Tokyo, Tokyo, JAPAN, JAPAN
Date of First Appearance: Oct 31 2010
Executive Creative Director: Ken Shimizu
Creative Director: Takeshi Yamamoto
Copywriter: Masaharu Osawa
Agency Producer: Yoichi Terasaka
Advertiser's Supervisor: Tomotaka Akatsuka
Director: Hideki Kanbara
Planner: Masaharu Osawa/Sotaro Tanaka
Film Production Company: (TYO Inc. MONSTER Division)
Director: Hideki Kanbara
Cinematographer: Shoichi Ato
Light: Susumu Takakura
Art: Hitoshi Tachibana
CG: Takayuki Takeda
Editor: You Sakai, Takerou Yamashita
SE: Hiroshi Mita
Na: Hiroyuki Kishi, Jin Horikawa, Miki Ito, Ken
Casting: Mizuki Horiuchi
Film Producer: Koichi Kobata, Hitoshi Kubota
Production Manager: Masao Omokawa
English Description
In a swimming race, lane 1's competitors stand shoulder upon shoulder as they prepare. The race begins, as others are swimming in their lanes, the tower of lane 1 falls into the pool and wins the race.