DQemistry by Grey New York for Dairy Queen (DQ)

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Industry Fast food
Media Film
Market United States
Agency Grey New York
Director Tom Kuntz
Art Director Doug Fallon
Copywriter Steven Fogel
Editor Andrea Macarthur
Released June 2012

Credits & Description

Butter Hits the Right Note for Dairy Queen
Ever sat through a bad first date? Butter Composer Andrew Sherman takes a humorous spin on the awkward first encounter in a spot promoting Dairy Queen's value-friendly Sweet Apple Barbeque Grill Burger. As the uncomfortable couple squirms in their seats, bubbles pop onto the screen with a spiffed-up studio version of each character singing an ode to the delicious food and wishing that they shared more in common than a love of DQ.
Client: Dairy Queen
Spot Title: DQemistry
Air Date: June 2012
Agency: Grey
Agency Music Producer: Zach Pollakoff
CD: Ari Halper & Stephen Krauss
Copywriter: Steven Fogel
Art Director: Doug Fallon
Director: Tom Kuntz
Editor: Andrea MacArthur
Butter Composer: Andrew Sherman
Butter Producer: Ian Jeffreys