Dannon Film Warm Coat by Y&R New York

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Warm Coat

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Industry Yogurt
Media Film
Market United States
Agency Y&R New York
Director Alison Macclean
Producer Merri Merberg
Production Park Pictures
Released April 2013

Credits & Description

Latest work from Y&R for Dannon's first Greek low-calorie yogurt. The new campaign is all about satisfaction without sacrifice.The charismatic new character being launched in the commercial to get this message out is a well-intentioned woman with too much time and "new money" on her hands. Sheâs taken the initiative of helping those women âless fortunateâ than herself by telling them about Dannonâs Light & Fit Greek Yogurt. Itâs a thick, Greek yogurt, but with only 80 calories, so they can, "stop with the sacrifice already!"
You can also check out the new spokespersonâs website promoting the cause (www.stopsacrificing.com) Sheâll also be posting on Light & Fitâs Facebook page. And help her help YOU by watching the PSAs on her site, as well as Youtube.com/Lightandfit
Category: Food
URL: http://www.stopsacrificing.com
Client: Danone
Agency: Y&R
Production: Park Pictures
Country: United States of America
Director: Alison MacClean
Chief Creative Officer: Jim Elliott
Creative Director/ art director: Judy Robinson
Creative Director/ writer: Jenny Sandbank
Producer: Merri Merberg
Group Account Director: Trish Mello
Planner: Lindsay Tatelman
Account team: Geoffrey Sia
Account team: Jae Jung