|Agency||Y&R New York|
Credits & Description
Latest work from Y&R for Dannon's first Greek low-calorie yogurt. The new campaign is all about satisfaction without sacrifice.The charismatic new character being launched in the commercial to get this message out is a well-intentioned woman with too much time and "new money" on her hands. Sheâs taken the initiative of helping those women âless fortunateâ than herself by telling them about Dannonâs Light & Fit Greek Yogurt. Itâs a thick, Greek yogurt, but with only 80 calories, so they can, "stop with the sacrifice already!"