Danone Film, Digital LIVE Music Video by Wunderman Lisbon

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LIVE Music Video

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Industry Yogurt
Media Film, Digital, Interactive & Mobile
Market Portugal
Agency Wunderman Lisbon
Creative Director Luis Coelho
Art Director Dinamene Branco, Tiago Pereira, Andreia Constantino
Copywriter Pedro Tomé
Released May 2017

Credits & Description

Category: Food
Media: Content
Brand: Danone
Agency: Wunderman
Geo: Portugal
Advertising Agency: Wunderman, Lisbon, Portugal
Creative Director: Luís Coelho
Art Directors: Tiago Pereira, Andreia Constantino, Dinamene Branco
Copywriter: Pedro Tomé
Additional Credits: Neon Media
Published: May 2017
Synopsis:
To launch the new yogurt “Corpos Danone” limited edition bottle collection we did the first Music Video LIVE on Facebook. One take, played LIVE, performed LIVE, recorded LIVE, directed LIVE, edited LIVE and we even incorporated Real Time fans comments on Facebook in the Music Video, in real time. The song celebrated the brand concept – When you love yourself you attract the best in life – and showed the designs and claims of the new bottles on the music video.