Sap Film PIXEL, MOTORS AND MEANING by Ogilvy & Mather Frankfurt

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PIXEL, MOTORS AND MEANING

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Industry Business equipment & services, Corporate Image
Media Film
Market Germany
Agency Ogilvy & Mather Frankfurt
Director Thomas Bausenwein
Art Director Christian Leithner
Copywriter Peter Strauss Ogilvy Germany
Producer Thomas Bausenwein
Account Supervisor Veronika Sikvoelgyi
Editor Rafael Metz
Production Filmesterei
Released March 2010

Credits & Description

Category: Internet Film
Advertiser: SAP
Product/Service: DATA COMPANY
Agency: OGILVY FRANKFURT
Production Company: FILMESTEREI, Frankfurt, GERMANY
Date of First Appearance: Mar 2 2010
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Peter Strauss
Copywriter: Peter Strauss
Art Director: Christian Leithner
Agency Producer: Norman Strohmaier
Account Supervisor: Veronika Sikvoelgyi
Producer: Thomas Bausenwein
Director: Thomas Bausenwein
Editor: Rafael Metz
Director Of Photography: Stephan Heinze/Rafael Metz
Other Credits: Artist: Julius Popp

English Description
In order to demonstrate how innovative SAP software is, the company commissioned an unusual product demonstration. The artist, Julius Popp, created an interactive installation entitled bit.code, which uses SAP software to identify and filter key works from internet news sites and transmit them on an oversize mechanical display. The film follows the creative process from the artists studio in Leipzig to the start of the exhibition decode. digital design sensations in the Victoria & Albert Museum, London.