Southeast Asia Food Film VINSOY CHAMP by TBWA\santiago Mangada Puno

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VINSOY CHAMP

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Industry Sauces
Media Film
Market Philippines
Agency TBWA\santiago Mangada Puno
Copywriter Marci Reyes
Account Supervisor Portia Catuira, Marishka David
Production Production Village
Director Carlo Directo
Executive Creative Director Melvin Mangada
Art Director Mel Aguinaldo, Dennis Claveria
Copywriter Nino Reyes, Ryan Rubillar, Nina Jimenez
Editor Dino Yasay
Released February 2011

Credits & Description

Category: Savoury Foods
Advertiser: SOUTHEAST ASIA FOOD
Product/Service: DATU PUTI VINEGAR
Agency: TBWA\SANTIAGO MANGADA PUNO
Production Company: PRODUCTION VILLAGE, Makati City, THE PHILIPPINES
Date of First Appearance: Feb 16 2011
Executive Creative Director: Melvin Mangada
Creative Director: Marci Reyes
Copywriter: Marci Reyes/Nino Reyes/Ryan Rubillar/Nina Jimenez
Art Director: Mel Aguinaldo/Dennis Claveria
Agency Producer: Sunny Lucero/Francis Bagnes
Account Supervisor: Portia Catuira/Marishka David
Advertiser's Supervisor: Judy Florendo
Director: Carlo Directo
Editor: Dino Yasay
Sound Design/Arrangement: Soundesign Inc.
Post Production: Underground Logic
Music: Allan Feliciano
Account Manager: Pam Ignacio
Planner: Issa Ignacio/Laveena Pessumal
Cinematographer: Leslie Garchitorena
Editing Company: Underground Logic

English Description
In the Philippines there is an idiom for someone who rises from absolute nothing to huge success. Translated to English it means "You were just asked to buy vinegar from the store." Manny Pacquaio rose from extreme poverty to best pound for pound boxer in the world.