David Jones Film Exploration by Whybin\TBWA Sydney

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Industry Apparel, Clothing & Footwear
Media Film
Market Australia
Agency Whybin\TBWA Sydney
Director Jeffrey Darling
Executive Creative Director Matty Burton, Dave Bowman
Creative Director Dave Brady, David Park
Photographer Derek Henderson
Production Moth Projects
Released July 2014

Credits & Description

WhybinTBWA Sydney has announced the release of its campaign to support the launch of the David Jones Spring/Summer 2014 season. The integrated campaign centres around the concept of 'Exploration.'
The campaign stretches across a range of media: catalogues, a print, digital and outdoor advertising campaign, a short film and TVC, and a suite of social media initiatives to drive consumer engagement.
Category: Retail services
Client: David Jones
Media: TV
Agency: WhybinTBWA Sydney
Production: Moth Projects
Country: Australia
Director: Jeffrey Darling
Executive Creative Director: Matty Burton
Executive Creative Director: Dave Bowman
Creative Director: Dave Brady
Creative Director: David Park
Photographer: Derek Henderson
Released: July 2014