David Jones Film Now It Feels Like Christmas by Whybin\TBWA Sydney

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Now It Feels Like Christmas

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Industry Apparel & Accessories Stores
Media Film
Market Australia
Agency Whybin\TBWA Sydney
Chief Creative Officer Andy Dilallo
Associate Creative Director Nev Fordyce, steve hanzic
Creative Director Ian Williamson, Toby Norris
Production The Sweet Shop
Director Mark Albiston
Released November 2017

Credits & Description

Media: TV
Category: Retail services
Client: David Jones
Agency: TBWA Sydney and Maud
Production: The Sweet Shop
Country: Australia
Director: Mark Albiston
Chief Creative Officer: Andy DiLallo
Creative Director: Toby Norris (Maud)
Creative Director/ writer: ian Williamson
Assoc Creative Director: steve hanzic
Assoc Creative Director: Nev Fordyce
Production company: The Sweet Shop
Production Company Producer: ANDY MAUGER
Executive Producer: Loren Bradley (Sweet Shop)
Group Account Director: Gemma Rees
Agency Producer: Lisa Brown
Senior Account Director: Colleen Scerri
DOP - Marty Williams
Editor - Luke Haigh
Visual Effects & Animation - Alt.vfx
VFX Supervisor – Colin Renshaw
VFX Producer – Tyrone Estephan
Lead Animator – Chris Rentoul
Rigger – Jordan McInnes
Head of 2D – Matthew Chance
Head of 3D – Nick Angus
Date: November, 2017
Christmas at David Jones officially launched today with the release of its integrated marketing campaign created by TBWA Sydney, Maud, Imagineer London, and the unveiling of the department store's highly anticipated Christmas windows. The star of the multi-channel campaign, entitled 'Now It Feels Like Christmas', is an expat Gingerbread Man, who, like thousands of Australians abroad, yearns for home, his family, and a warmer climate at this time of the year. His story is told in a 90-second film which is central to the campaign, following him as he embarks on an epic, heart-warming journey home, visiting landmark shopping destinations around the world on his journey. Carefully selecting gifts for his loved ones at each stop, the Gingerbread Man narrowly avoids peril on a number of occasions before safely returning to his family in the iconic windows of David Jones.