Sounds of Trauma by Herezie for David Lynch Foundation

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Sounds of Trauma

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Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency Herezie
Associate Creative Director Arno Pons
Executive Creative Director Baptiste Clinet
Creative Joseph Dubruque, Axel Didon, Raphael Stein
Production Morrison Films
Director Yan Dal Santo
Released April 2017

Awards

Cannes Lions 2017
Film Craft Film Craft: Sound Design Bronze Lion
Film Online Film: Charities & Non-profit Bronze Lion

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: David Lynch Foundation
Agency: Herezie
Geo: France
Advertising Agency: Herezie, Paris, France
Chief Operating Officer: Pierre Callegari
Chief Executive Officer: Andrea Stillacci
Executive Creative Director: Baptiste Clinet
Managing Partners: Edouard De Pouzilhac, Thomas Couteau
Associate Director: Arno Pons
Digital Creative Director: Arno Pons
Creatives: Joseph Dubruque, Axel Didon, Raphael Stein
Agency Producer: Barbara Vaira
Production Company: Morrison Films (a Mile Inn Boutique)
Producer: Leanne McLellan
Production Director / Telecinema: Mike Kirsh / Mile Inn
Director / Montage: Yan Dal Santo
Head Operator: Adam Crosby
Post-Production: Daniel J Kelly / The Faculty
Sound Design / Mix: Pacal Desjardins, Yan Dal Santo / Apollo Studios
Executive Creative Director: Baptiste Clinet (Herezie Group)
Chief Operating Officer: Pierre Callegari (Herezie Group)
Chief Executive Officer: Andrea Stillacci (Herezie Group)
Associate General Manager: Edouard De Pouzilhac (Herezie Group)
Associate General Manager: Thomas Couteau (Herezie Group)
Associate Managing Director: Arno Pons (Herezie Group)
Digital Creative Director: Aurélie De Villeneuve (Herezie Group)
Agency Producer: Barbara Vaira (Herezie Group)
Creative: Joseph Dubruque (Herezie Group)
Creative: Axel Didon (Herezie Group)
Creative: Raphael Stein (Herezie Group)
Producer: Leanne Mclellan (Morrison Films (a Mile Inn Boutique))
Production Manager: Mike Kirsh (Mile Inn)
Director: Yan Dal Santo (Morrison Films (a Mile Inn Boutique))
Director Of Photography: Adam Crosby (Morrison Films (a Mile Inn Boutique))
Post Producer: Daniel J Kelly (The Faculty)
Sound Design Arrangement: Pascal Desjardins (Apollo Studios)
Pr Director: Kim Ball (Herezie Group)
Pr Director: Anne Rabasse (Herezie Group)
Assistant Agency Producer: Sveva Rossino (Herezie Group)
Published: April 2017
Synopsis:
The David Lynch Foundation, helping veterans to overcome trauma, wanted to raise awareness and funds for their cause.
Over half a million U.S. troops deployed since 2001 suffer from PTSD. Yet less than 20% receive the adequate care due to lack of effective treatments, fear of stigma or insufficient government resources.
We created a film that shows what a veteran experiences in the course of a normal day. Viewers first watch various war scenes. Super: “These images are from the battlefield. The sounds are not.” Halfway through, the film cuts to everyday scenes from civilian life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off. The idea was to extend this experience to digital and allow people to discover in depth each one of the sounds we used one by one.
We developed an immersive website with a very simple and fluid user experience: www.soundsoftrauma.com This website presents the film “Sounds of Trauma” and gives the audience the opportunity to discover a mosaic of micro edits of the film featuring each of the sounds one by one. Visitors realize and make sure, in an impactful way, that the sounds from both parts of the film are exactly the same. The website also offers more insight and content, encouraging visitors to find out more about veterans’ PTSD (Post Traumatic Stress Disorder) and the David Lynch Foundation itself, increasing their inclination to donate.The David Lynch Foundation, helping veterans to overcome trauma, wanted to raise awareness and funds for their cause.
Over half a million U.S. troops deployed since 2001 suffer from PTSD. Yet less than 20% receive the adequate care due to lack of effective treatments, fear of stigma or insufficient government resources.
We created a film that shows what a veteran experiences in the course of a normal day. Viewers first watch various war scenes. Super: “These images are from the battlefield. The sounds are not.” Halfway through, the film cuts to everyday scenes from civilian life: an alarm clock going off, a fan swirling, a washing machine spinning, balloons and popcorn popping and fireworks going off. The idea was to extend this experience to digital and allow people to discover in depth each one of the sounds we used one by one.
We developed an immersive website with a very simple and fluid user experience: www.soundsoftrauma.com This website presents the film “Sounds of Trauma” and gives the audience the opportunity to discover a mosaic of micro edits of the film featuring each of the sounds one by one. Visitors realize and make sure, in an impactful way, that the sounds from both parts of the film are exactly the same. The website also offers more insight and content, encouraging visitors to find out more about veterans’ PTSD (Post Traumatic Stress Disorder) and the David Lynch Foundation itself, increasing their inclination to donate.