DB Export Film BEER - THE UNTOLD STORY by Colenso BBDO Auckland

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BEER - THE UNTOLD STORY

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Industry Beers and Ciders
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Director Gary De The Glue Society
Creative Director Levi Slavin
Art Director Mike Davison
Business Director
Copywriter Nick Worthington, Karl Fleet, Tom Paine, Lachlan Mcpherson
Producer Jeff Williams, Michael Ritchie
Account Supervisor Michelle Williamson
Editor Run - Adam Jenkins, Justin Harwood
Production Revolver
Producer Caroline Barry
Released October 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: DB BREWERIES
Product/Service: DB EXPORT BEER
Agency: COLENSO BBDO
Production Company: REVOLVER, Sydney, AUSTRALIA
Date of First Appearance: Oct 7 2010
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Nick Worthington/Karl Fleet/Tom Paine
Art Director: Mike Davison
Agency Producer: Nigel Sutton
Account Supervisor: Group Account Director: Angela Watson. Account Director: Tim Ellis
Producer: Michael Ritchie/Caroline Barry/Jeff Williams
Director: Glue Society
Editor: Adam Jenkins (Feed The Walrus)/Justin Harwood (Tomorrowland)
Sound Design/Arrangement: Liquid Studios
Music: Liquid Studios
Account Manager: Stefanie Robertson
Planner: James Hurman/Steve Clark
Cinematographer: Russell Boyd
Director Of Photography: Russell Boyd
Editing Company: Feed The Walrus/Tomorrowland
Other Credits: Online Editors: Jon Baxter And Mike Robinson (Perceptual Engineering)

English Description
"DB Export - New Zealand’s first great beer

After many years of misplaced enthusiasm with Export Gold, DB Export is now embracing its history and brewing credentials as a great New Zealand beer brand. The history of DB Export is the best story never told.

In 1958, the Labour government imposed a cruel tax on imported beer as part of their harsh “Black Budget”. Enter Morton Coutts, a visionary man with generations of brewing credentials and an ingenious streak. As the master brewer at DB Breweries, Morton took on the government with the ambition of brewing an export quality beer right here in New Zealand that would not only avoid the government’s tax, but would stand its own on the world stage as a quality beer. The result was DB Export Beer, released in 1960 and crowned “Best Beer in the World” in 1968.

50 years after its release, DB Export Beer is back! The father of Export Gold, Export Dry and Export 33; DB Export Beer is back to pull in the family and bring thirsty kiwi men back into the DB Export brand.
"