Deutsche Bahn Film Hard to Impress by Ogilvy & Mather Berlin

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Hard to Impress

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Industry Railways
Media Film
Market Germany
Agency Ogilvy & Mather Berlin
Production Jo! Schmid Filmproduktion
Released April 2012


Epica Awards 2012
TV/Cinema commercial Transport & Tourism Silver

Credits & Description

Agency (city): Ogilvy Germany
Creative Director(s): Dr. Stephan Vogel (CCO, CD)
Copywriter(s): Dr. Stephan Vogel
Art Director(s): Dr. Stephan Vogel
Production Company (& City): JO!Schmid, Berlin
Film Director(s): Martin Schmid
Production Company Producer(s): Michael Schmid
Agency Producer(s): Jennifer Porst
Cinematographer: Peter Meyer
Editors: Marty Schenk
Post Production: Slaughterhouse Berlin
Music: Pearls Music, Frankfurt
Client Account Directors: Ulrich Klenke, Gabriele Handel-Jung, Peter Kraemer, Steeve Goodwin
Agency Account Directors: Martina Huschka, Roland Stauber

Short explanation
As part of the big German Rail „employer branding“ campaign our TV commercial aimed to attract young people – especially women – to apply for jobs at German Rail.
An overly self-confident man tries to chat up a lady in a bar by boasting about his sports car. But he gets more than he bargained for when the woman reveals that she is driving a much faster and more powerful machine – A German Rail Inter City Express train, in fact. The lady is no actress; she’s a real train driver.

DB (German Rail)