FEED YOUR GREED by Caviar, Selmore for De Bijenkorf

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FEED YOUR GREED

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Industry Department Stores & Shopping Malls
Media Film
Market Netherlands
Agency Caviar
Agency Selmore
Director Bram Van Alphen
Creative Director Jakko Achterberg En Niels Westra
Art Director Jarr Geerligs
Copywriter Kim Triesscheijn
Producer Vanessa Van Der Wal
Account Supervisor Olivier Koning
Released March 2011

Credits & Description

Category: Retail Stores
Advertiser: DE BIJENKORF
Product/Service: DEPARTMENT STORE
Agency: SELMORE CREATIVE AGENCY
Production Company: CAVIAR, Amsterdam, THE NETHERLANDS
Date of First Appearance: Mar 22 2011
Creative Director: Jakko Achterberg/Niels Westra
Copywriter: Kim Triesscheijn
Art Director: Jarr Geerligs
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisor: Robert Bohemen/Eva Vermeulen/Bianca Koot
Producer: Vanessa Van Der Wal
Director: Bram Van Alphen
Sound Design/Arrangement: Audentity: Niels Den Otter
Post Production: The Ambassadors
Animation: The Ambassadors
Account Manager: Rina Verweij/Mira Weijs

English Description
“Feed your Greed” is the theme of the spring sale campaign at de Bijenkorf, a premium Dutch department store. Greed (or desire) is an animal impulse. It is a bestial emotion, an instinct that comes alive in every woman. This Greed beast is hungry and wants to be fed with purses, watches and other beautiful products on sale.