Dear Japan Project: Dear Japan, from Phuket by Hakuhodo Kettle Tokyo for Dear Japan Project

Adsarchive » Film » Dear Japan Project » Dear Japan Project: Dear Japan, from Phuket

Dear Japan Project: Dear Japan, from Phuket

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Film
Market Japan
Agency Hakuhodo Kettle Tokyo
Released September 2010

Awards

Spikes Asia 2011
Film Product & Service Bronze

Credits & Description

Advertiser DEAR JAPAN PROJECT
Product DEAR JAPAN PROJECT
Entrant HAKUHODO KETTLE Tokyo, JAPAN
Type of Entry: Product & Service
Category: Public Service, Charity & Fund Raising
Title: DEAR JAPAN, FROM PHUKET
Advertiser/Client: DEAR JAPAN PROJECT
Product/Service: DEAR JAPAN PROJECT
Entrant Company: HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency: HAKUHODO KETTLE Tokyo, JAPAN
Creative Credits
Production Company: AOI ADVERTISING PROMOTION Tokyo, JAPAN
Name Position
Kentaro Kimura Executive Creative Director
Kazuaki Hashida/Kentaro Kimura Creative Director
Hiroo Uwabo/Ippei Ishibashi/Ai Yamamoto Producer
Roj Jayaphorn Director
Roj Jayaphorn Editor
Roj Jayaphorn/Kentaro Kimura Cameraman
Hitottobi Shudan/Ai To Hana Music
Assistant Director/Jaroondet Voravarn/Coordinator/Kensaku Kawasaki/Kung Pechpong/ Other Credits
Brief Explanation:
"Dear Japan, from Phuket" is a video made to give strength to the people in Japan who were devastated by the Northeast Pacific earthquake happened on the 11th of March, 2011. This film was made immediately after the 3.11 Earthquake, by creatives and a director attending an advertising festival in Phuket. The planning and shooting were executed while on location. After the initial launch on the Web, the film drew massive attention, and was approached by numerous media entities and corporates requesting to use it . As a result, -the film was featured on a TV program by IBC (a TV station at one of the disaster-affected regions). -It was shown on the digital signage of a nation-wide supermarket corporation (AEON) in Japan. Furthermore, the film was aired in the devastated regions as the first TV commercial ever in Japan to have attracted 15 sponsorships. American Home Assurance, Otsuka Foods, CreCla, KOSÉ, SCALP D, SUBARU, DANONE, TOSHIBA, naive, Häagen-Dazs, Volkswagen, Meiji Yasuda Life Insurance Company, Meganeichiba, Mercedes-Benz Japan, MORINAGA MILK. According to the survey, the 50.3% of the people in the disaster-affected regions showed this film.