Fairytale Christmas by J. Walter Thompson London for Debenhams

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Fairytale Christmas

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Industry Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Lucas Peon
Creative Director Andy Smith
Production Believe Media
Director Hanna Maria Heidrich
Released November 2017

Credits & Description

You Shall
Client: Debenhams
Marketing Director: Richard Cristofoli
Director of Marketing Operations: Jane Exon
Director of Creative: Mark Stevens
Head of Marketing Communications: Sean McGinty
Senior Marketing Manager: Christopher Byrne
Creative agency: J. Walter Thompson, London
Executive Creative Director: Lucas Peon
Creative Director: Andy Smith
Business Director: Sally Emerton
Account Manager: Kate Hicks
Agency Producer: Charlotte Jude
Assistant Producer: Edmund Thorn
Director: Hanna Maria Heidrich
Director of Photography: Christophe Collette
Production Company: Believe Media UK
Producer: Ben Croker
Executive Producer UK: James Covill
Production Manager: Kate Wynborne
Production Designer: Marketa Korinkova
Editing: The Quarry
Editor: Mark Whelan @ The Quarry
Post Production Sound: 750mph
Sound: Sam Ashwell @ 750mph
Post Production: The Mill
Post Producer: Ian Berry
Colourist: James Bamford
VFX Supervisor: James Maclachlan
Music: Eclectic
Music Producer: Cliff Wilson
Composer: Chris White
Talent Negotiator: Melsie Brown
Description:
Will they find their fairytale Christmas?
Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall
Eclectic brings film-style magic to the score of Debenhams’ 2017 Christmas ad
London, Friday 10th November, 2017: Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale.
Creatively devised by JWT, this year’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s great romances. It begins with two people on a train who, despite being strangers, share an instant connection. Before they can introduce themselves, the woman rushes off – leaving behind a glittering stiletto. In a modern touch, the love-struck strangers take to Twitter on an epic search, creating a social media storm. With a dash of Christmas magic and a helping hand from Ewan Gregor, who narrates their story, the couple are reunited.
Eclectic created a bespoke soundtrack for the festive 90-second festive film. Composer, Chris White, crafted a suitably seasonal sound to underpin the epic Christmas love story.
Cliff Wilson, Partner and Executive Producer at Eclectic, comments: “I’ve always been a massive fan of a good Christmas ad - the more sparkle the better as far as I’m concerned. But here, JWT, with a little help from our Composer Chris White, have created something really special. We’re very proud of it.”
Simon Elms Founder of Eclectic, comments: “While the style and sound of the music is something we’re all very familiar with - that is, big dramatic cinematic soundscapes - Chris has managed to be incredibly delicate and tasteful with this. A great tune with a load of Christmas Potter-esque magic thrown in. Brilliant.”
#YouShall launched in its entirety as a 90-second clip at midnight on Thursday 9th November 2017 as part of a YouTube takeover. The ad is scheduled to appear on TV during Gogglebox on Friday 10th November at 9pm.