Debenhams: MUMS by J. Walter Thompson London for Debenhams

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Debenhams: MUMS

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Industry Retail, Distribution & Rental companies, Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Director Joanna Bailey
Executive Creative Director Russell Ramsey
Creative Director Nicholla Longley
Copywriter Simon Horton, Hannah Ford
Producer Helen Hadfield
Account Supervisor Alex Clarke
Production The Bare Film Company
Released June 2011

Awards

Cannes Lions 2011
Film Lions Retail Stores Bronze

Credits & Description

Type of Entry: Product & Service
Category: Retail Stores
Title: MUMS
Advertiser/Client: DEBENHAMS
Product/Service: DEPARTMENT STORE
Entrant Company: JWT LONDON London, UNITED KINGDOM
Advertising Agency: JWT LONDON London, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nicholla Longley
Art Director: Hannah Ford/Simon Horton
Copywriter: Simon Horton/Hannah Ford
Agency Producer: Roy Swansborough
Account Supervisor: Alex Clarke
Production Company: BARE FILMS London, UNITED KINGDOM
Director: Joanna Bailey
Producer: Helen Hadfield

Brief Explanation:
The film was aired in the run up to Mother’s Day to remind everyone to go to Debenhams to buy their mum a gift.

The film showed how everyone, young and old, call out for their mum. Whether it’s a cry for help, a call for attention, or a plea for comfort.

And to say thank you for all those times mum has been there, Debenhams has a range of Mother’s Day gifts.