Degree Film HAMSTER WHEEL by Biscuit Filmworks, Deutsch Los Angeles

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HAMSTER WHEEL

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Industry Deodorants
Media Film
Market United States
Agency Biscuit Filmworks
Producer Holly Vega
Agency Deutsch Los Angeles
Director Aaron Stoller
Creative Director George Decker, Morgan Carroll
Art Director Tim Hancock
Copywriter Judd Counsell
Producer Kathy Rhodes
Account Supervisor Sara Posner, Megan Kendrick
Editor Chuck Willis At Cut
Released October 2011

Credits & Description

Category: Visual Effects
Advertiser: UNILEVER
Product/Service: DEODORANT
Agency: DEUTSCH INC.
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Chief Creative Officer: Greg Dinoto
Creative Director: Morgan Carroll/George Decker
Copywriter: Judd Counsell
Art Director: Tim Hancock
Agency Producer: Joe Calabrese/Josh Litwhiler
Account Supervisor: Sara Posner/Megan Kendrick
Producer: Holly Vega/Kathy Rhodes
Director: Aaron Stoller
Editor: Chuck Willis
Post Production: Mass Market
Special Effects Computer Graphics: Mass Market
EditingCompany: Cutting Room
Special Effects/Computer Graphics: Mass Market
Editing Company: Cutting Room

English Description
In this commercial, noted survivalist and adventurer Bear Grylls puts new Degree antiperspirant with MotionSense Technology to the test with the help of his loyal assistant Cubby. MotionSense is activated by movement, so Bear assembles a “perpetual motion simulator” (basically a human hamster wheel) from rocks, sticks, and underbrush. To see how the MotionSense Technology responds to very intense movement, Bear throws Cubby a fish from a nearby stream. This attracts the attention of a ferocious grizzly bear. As Cubby runs for his life from the ravenous predator, the Degree antiperspirant keeps Cubby’s armpits fresh and dry. Bear Grylls is satisfied that the MotionSense Technology will keep Cubby sweat-free, so he leaves Cubby to continue the test on his own. His final words to a terrified and exhausted Cubby as he’s walking off into the wild: “Keep running!”