STREAK MAN PROJECT by Ogilvy & Mather Tokyo for Dell

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STREAK MAN PROJECT

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Industry Cell phones, Smartphones & Accessories
Media Film
Market Japan
Agency Ogilvy & Mather Tokyo
Creative Director Akihito Abe
Copywriter Hideaki Sato
Production Frontier International
Director Maeda-Ya
Art Director Hiroaki Adachi
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: DELL JAPAN
Product/Service: SMARTPHONE
Agency: OGILVY & MATHER JAPAN
Production Company: FRONTIER INTERNATIONAL, Tokyo, JAPAN
Date of First Appearance: Jan 28 2011
Creative Director: Akihito Abe
Copywriter: Hideaki Sato
Art Director: Hiroaki Adachi
Agency Producer: Aki Kimura
Director: Maeda-Ya
Planner: Hiroshi Yoshiyama/Takuro Kawakami/Nobuhisa Ishizuka

English Description
<Background>
At the end of 2010, Dell launched Dell Streak in the rapidly-growing Smartphone market in Japan.
Dell Streak has unique features no other competitive product offers, but Smartphone companies were already implementing large-scale campaigns in mass media.
Dell Streak is a late player, so it was critical to market it in an impactful way.

<Goal>
-To disseminate buzz toward Dell Streak among the target

<Target>
Businessmen in their thirties who are very information conscious.

<Idea>
Express the product features through a never-seen-before original dance.