De'longhi Film CHANGE by Max Information

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CHANGE

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Industry Household maintenance & pet products
Media Film
Market Italy
Agency Max Information
Director Fabrizio Mari
Creative Director Claudio Antonaci
Art Director Francesco Scapin
Copywriter Valentina Vandelli
Producer Luca Ciarla
Account Supervisor Alessandra Carrozzino
Production New Partners
Released September 2011

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: DE' LONGHI APPLIANCES SPA
Product/Service: FULLY AUTOMATIC COFFEE MAKER PRIMADONNA S DE' LONGHI
Agency: MAX INFORMATION
Production Company: NEW PARTNERS FILM PRODUCTIONS, Milan, ITALY
Creative Director: Claudio Antonaci
Copywriter: Valentina Vandelli
Art Director: Francesco Scapin
Account Supervisor: Alessandra Carrozzino
Producer: Luca Ciarla
Director: Fabrizio Mari
Sound Design/Arrangement: Paolo Bragaglia
Music: Alessandro Magri/"if"
Account Manager: Andrea Sandri
Director Of Photography: Mischa Liuch
Account Manager: Andrea Sandri
Director Of Photography: Mischa Liuch

English Description

The concept of the "Change" campaign is strong and well-defined: "When a Primadonna enters your life, things change".
In a modern city, drops of coffee beans are falling like rain. At a wedding, beans are being thrown instead of rice. An elegant manager is wearing a coffee bean instead of cufflinks. Three images with a strong impact to show the total change in life style and view of the world for people who buy a Primadonna S De' Longhi coffee machine. In the final scene, a man and a woman are enjoying an espresso and a cappuccino and she gently strokes her necklace, which is made of coffee beans. There is absolutely nothing more precious.
The claim "Design your coffee experience" emphasises the innovative design of the product, but also the emotion of a coffee which becomes a personal experience, thanks to the wide choice offered by the machine and the superior quality of is preparation.