Delta Film UP by Wieden + Kennedy Portland

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Industry Airlines
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Joaquin Baca-Asay
Executive Creative Director Neal Arthur
Creative Director Alan Buchanan, Anja Duering, John Parker, Sean Mclaughlin, Ida Gronblom, Fabian Berglund
Producer David Zander, Emma Wilcockson Deb Tiejen
Editor Ted Guard At The Quarry
Released March 2013

Credits & Description

Advertiser: DELTA
Category: Direction
Producer: David Zander
Agency Producer: Cheryl Warbrook
Creative Director: Ida Gronblom (Acd)
Producer: Emma Wilcockson
Director: Joaquin Baca-Asay
Post Production: Mpc
Executive Creative Director: Neal Arthur (Managing Director)
Editing Company: Rock Paper Scissors
Creative Director: Fabian Berglund (Acd)
Cinematographer: Joaquin Baca-Asay
Creative Director: John Parker (Cd)
Editor: Ted Guard
Creative Director: Alan Buchanan (Acd)
Creative Director: Sean Mclaughlin
Brief Explanation
Two years into the Keep Climbing campaign, Delta has made the largest operational and customer satisfaction improvements in the company's history. This latest spot, "Up," beautifully and meticulously directed by Joaquin Baca-Asay, reiterates Delta's relentless effort to make flying better. Throughout, we see a continuous upward journey through an airport, from the depths of a luggage conveyer system to an airplane rising above a sea of clouds. The continual upward motion of the spot represents Delta's unceasing drive to raise the bar on flying; to Keep Climbing.