DOWNWARD by McCann Bangkok for Dentyne

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DOWNWARD

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Industry Chewing-Gum
Media Film
Market Thailand
Agency McCann Bangkok
Production FABRUARY THIRTY Bangkok
Released June 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
FILM LOTUS Best of Confectionary & Snacks BRONZE

Credits & Description

Type of Entry Product & Service
Category Food Products
Title DOWNWARD
Advertiser/Client CADBURY ADAMS
Product/Service DENTYNE ICE
Entrant Company: McCANN WORLDGROUP Bangkok, THAILAND
Advertising Agency: McCANN WORLDGROUP Bangkok, THAILAND
Production Company: FABRUARY THIRTY Bangkok, THAILAND
Production Company FABRUARY THIRTY Bangkok, THAILAND
Name Position
Martin Lee Chief Creative Officer
Santi Suwanvalaikorn Executive Creative Director
Santi Suwanvalaikorn/Pongchai Rattanasiriluk Copywriter
Boonasak Bunnahirun Art Director
Sinthu Kijsoontrapa Agency Producer
Sirikarn Nattakittikoson Producer
Sittisiri Mongkolsiri Director
Manop Boonwipas Editor
Panumas Nimnual Sound Design/Arrangement
Oriental Post Co./Ltd. Post Production
Alternate Studio Co./Ltd. Animation
Ratthapol Aksorndee Cameraman
Nikorn Poonperm Lighting
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. EditingCompany
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. Editing Company
Brief Explanation
In the daily life, we usually might feel sleep during work hours. Sleepiness makes our work performance poor, and may lead to a demotion or a loss of a job. But wtih Dentyne Ice, it helps us feeling extremely fresh adn awake. Our life is not in a downfall anymore.