Axe Film RESIDUE by BBH New York, Biscuit Filmworks

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Industry Hygiene & Personal Care Products, Deodorants
Media Film
Market United States
Agency BBH New York
Agency Biscuit Filmworks
Released May 2005


Cannes Lions 2005
Film Cosmetics & Beauty Silver Lion

Credits & Description

Beautiful women all over the world are finding themselves attracted to inanimate metal objects. Why? Because these random objects happened to be crafted from recycled metals--more specifically, metals recycled from discarded cans of new longer lasting Axe Deodorant Bodyspray.
Title "Residue"
Agency Bartle Bogle Hegarty, LLC
City New York
Production Company: Biscuit Films
Advertiser Unilever
Brand Name Axe
Business Sector Deodorants
Market United States
Country of Production United States
Language English
Type Television & Cinema
Executive Creative Director Kevin Roddy
Creative Director William Gelner
Art Director Amee Shah
Copywriter Matt Ian, Brian Friedrich
Director Noam Murro
Agency Producer Stacey Higgins
Agency Executive Producer Bruce Wellington
Editor Avi Oron
Music Leap Music
Director of Photography Stephen Keith Roach