|Industry||Hygiene & Personal Care Products, Deodorants|
|Agency||BBH New York|
|Cannes Lions 2005|
|Film||Cosmetics & Beauty||Silver Lion|
Credits & Description
Beautiful women all over the world are finding themselves attracted to inanimate metal objects. Why? Because these random objects happened to be crafted from recycled metals--more specifically, metals recycled from discarded cans of new longer lasting Axe Deodorant Bodyspray.