Department for Education Film Grace by FCB Inferno London

Grace

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Industry Government & Other Authorities
Media Film
Market United Kingdom
Agency FCB Inferno London
Creative Director Martin Mcallister
Creative Jayshree Viswanathan, Chelsey Redshaw
Production Archer's Mark
Director Mike Brett, Steve Jamison
Released February 2018

Credits & Description

Geo: United Kingdom
Brand: Department for Education
Agency: FCB Inferno
Creative Director: Martin McAllister
Creative team: Jayshree Viswanathan and Chelsey Redshaw
Strategy: Chris Baker and Laura Pirkis
Senior Account Director: Claire Maddocks
Senior Account Manager: Lucy Turner
Account Manager: Jack Steer
Project Manager: Morag Edward
Producer: Rachael Long
Production Company: Archer’s Mark
Directors: Mike Brett & Steve Jamison
Producer: Jo-Jo Ellison
Published: February 2018
Synopsis:
Teachers change the lives of their students every day. From facilitating ‘lightbulb’ moments where a child finally understands, to helping them realise their inner potential, each individual moment of ‘making a difference’ adds up to an overall sense of pride and satisfaction in teaching.
FCB Inferno has created two films for the Department for Education which condense down a range of these impactful and often poignant moments, to showcase the unequivocal, collective pride that teachers feel as a result of their job. To capture a truly authentic and inspirational view of the profession, we filmed in a real working school as it went about its normal routine.
The films show a snapshot of the rich and varied reasons why our hero teachers Grace and Samuel, along with their colleagues, are proud to teach. The pace of the films mirror the energy of the children and the school day, while the sequence of vignettes show the range of highlights and challenges that an average school day encompasses.