Department Of Environment, Transport & The Regions Film JULIE by AMV BBDO London


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Industry Traffic safety
Media Film
Market United Kingdom
Agency AMV BBDO London
Released January 1997


IPA Effectiveness Awards 2000
The Winners 4-Star Commended

Credits & Description

Sudden Impact describes Abbott Mead Vickers BBDO's campaign to persuade car passengers to wear rear seat belts. The advertising dramatised the fact that in a low-speed accident an unbelted passenger can be thrown forward with enough force to kill someone in the front. The year's budget of £750.000 was concentrated into one week, generating considerable third party support and PR. The campaign saved 18 lives, prevented 230 serious and 1,650 slight injuries, saving the Government £73 million.
Title "Julie"
Agency Abbott Mead Vickers BBDO
City London
Advertiser Department of Environment, Transport & the Regions
Brand Name Rear Seatbelts
Product Name Automotive Safety
Business Sector Road Safety
Country of Production United Kingdom
Language English
Type Television
Length 50 seconds
Tagline Belt up in the back. For everyone's sake.