Emergency Departments: Is it really an emergency? by Showpony Advertising for Department Of Health South Australia

Adsarchive » Film » Department Of Health South Australia » Emergency Departments: Is it really an emergency?

Emergency Departments: Is it really an emergency?

Pin to Collection
Add a note
Industry Hospitals, Healthcare facilities & Medical Services, Public Safety, Health & Hygiene
Media Film
Market Australia
Agency Showpony Advertising
Art Director Jonathan Pagano
Copywriter Parris Mesidis
Producer Heather Mcbride
Released July 2012

Credits & Description

Category: Health & safety
Brand: SA Health
Agency: Showpony Advertising
Country: Australia
Overcrowding in Emergency Departments is a serious issue. Patient loads during winter sometime mean that waiting times can stretch out for hours and anyone who's spent time in an ED knows this is no picnic.


Showpony's challenge was to tell people that they're part of the problem, without telling them they're part of the problem. They decided that a lighthearted approach would be the best way to get our message across and keep the public on side in the process.

Category: Health & safety
Client: SA Health
Agency: Showpony Advertising
Country: Australia
Creative Director: Parris Mesidis
Art Director / Copywriter: Nic Maumill
Art Director: Jonathan Pagano
Copywriter: Parris Mesidis
Producer: Heather McBride