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Industry Public awareness
Media Television & Cinema
Market United Kingdom
Agency AMV BBDO London
Agency BBH London
Released July 2003

Awards

IPA Effectiveness Awards 2004
The Winners Best Dedication to Effectiveness Winner
The Winners - Gold

Credits & Description

Agency: Abbott Mead Vickers BBDO
City: London
Agency: Bartle Bogle Hegarty, London
Agency: Euro RSCG London, London
Advertiser: Central Office of Information
Brand Name: COI /Department of Health
Business Sector: Anti-Drug/Alcohol/Tobacco Message
Market: United Kingdom
Country of Production: United Kingdom
Language: English
Type: Television & Cinema
Account Planner: Clare Hutchinson, Jane Dorsett, Annabelle Watson
Advertising Manager: Nick Adkin

The TV Commercial titled "Steve" was done by AMV BBDO London, BBH London advertising agencies for COI in United Kingdom. It was released in Jul 2003.