Desperados Film 'CHEERS & SLAM' LAUNCH FILM by DECISIVE for Dufresne Corrigan Scarlett

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Industry Beers and Ciders
Media Film
Market France
Agency DECISIVE for Dufresne Corrigan Scarlett
Director Floria Sigismondi, Bruno Aveillan
Executive Creative Director Yv Corbeil Dufresne Corrigan Scarlett
Art Director François Lesaint
Photographer Michelangelo Di Battista
Released April 2013

Credits & Description

Desperados 'Cheers & Slam' campaign comprises a full-length film and several short-time length 'unique character' films "echoing Desperados' brand DNA mutation from showing the party to feeling its spirit perfectly, with an edgy, spirited approach." (Stephane Perrot, Creative General Manager).
Broadcast worldwide in movie theatres, on TV, and online in different formats, Desperados, 2013 campaign clearly demonstrates how agency DECISIVE for dufresne corrigan scarlett, Paris deploying their triptych team, has managed to realise Desperados' new communication challenges in an integrated way.
Category: Drinks, alcoholic
Client: Heineken International
Agency: DECISIVE for Dufresne Corrigan Scarlett
Country: France
Chief Creative Officer: Hervé Poupon
Executive Creative Director: Yv Corbeil
Art Director: François Lesaint
Agency Producer: Sylvia Louapre
Account team: Stéphane Perrot
Account team: Géraldine Teisseire
Director: Bruno Aveillan
Music: The Hives
Director: Floria Sigismondi
Music for âHairstyleâ: The Living Things
Music for 'Tongue', 'Look', 'Juggling' and 'Band': The Willows
Photographer: Michelangelo Di Battista