Deutsche Bahn: The Boss Is Coming by Ogilvy & Mather Frankfurt for Deutsche Bahn

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Deutsche Bahn: The Boss Is Coming

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Industry Transport, travel & tourism
Media Film
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Director Dr. Stephan Vogel
Account Supervisor Martina Huschka, Roland Stauber
Editor Benedikt Hugenbudel
Released February 2011


Eurobest 2011
PR Best use of social media Silver
PR Consumer Services Bronze

Credits & Description

Agency (city): Ogilvy Frankfurt
Creative Director: Dr. Stephan Vogel
Copywriters: Bent Kroggel, Daniel de Leuw
Art Directors: Bent Kroggel, Catrin Farrenschon
Production Company (& City): Doity Produktion GmbH
Film Director: Martin Schmid
Production Company Producer: Sascha Pollack
Agency Producers: Michael Heinemeyer, Julia Staerkel
D.O.P.: Casey Campell
Editor: Benedikt Hugenbudel
Account Supervisor: Martina Huschka, Roland Stauber
Advertiser´s Supervisor: Ulrich Klenke, Gabriele Handel-Jung, Gina P. Roeder
Casting: Heiko Richard
Short explanation

Business travel means one thing above all: Stress. Rushing from hotel to taxi, from taxi to plane, from plane to rental car and on to the next hotel. The film soundtrack is a series of beeping alarm clocks, mobile ring tones and a variety of alarm signals. No chance of getting any work done with that amount of noise going on. Luckily there is a much more relaxed way to travel - by train.


Deutsche Bahn AG (German Rail)