Jumpers by DDB Melbourne for Devondale

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Jumpers

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Industry Dairy products & Eggs
Media Film
Market Australia
Agency DDB Melbourne
Director Tim Bullock
Executive Creative Director Darren Spiller
Creative Director Simon Bagnasco
Art Director Anthony Hatton
Copywriter Robbie Brammall Eamonn Dixon
Production Prodigy Films
Released September 2013

Credits & Description

Another week, another un-ignorable Devondale TVC from DDB Melbourne. This time it's for the dairy co-op's family cheese, which it claims is the 'one thing' families agree on.
So how have DDB Melbourne brought this product benefit to life? With perhaps the most disturbing TV family in recent memory. The TVC, entitled 'Jumpers', was shot by director Tim Bullock and features grotesque knitwear, bad dancing, and untrustworthy children.
The TVC is the seventh from Devondale this year, and adds to a memorable body of work that has so far included a crazy cat lady, a glowing girl, soy aftertaste disfigurement, and a stepdad with the singular ability to drive carefully.
Category: Food
Client: Murray Goulburn
Agency: DDB Melbourne
Production: Prodigy Films
Country: Australia
Director: Tim Bullock
Executive Creative Director: Darren Spiller
Creative Director: Simon Bagnasco
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Agency Producer: Tuesday Picken
Executive Planning Director - Ian Forth
Managing Partner - Lisa D'Amico
Account Director - Katie Kouts
Account Manager - Kirsten Tidswell
Producer - Alice Grant
Executive Producer - Jonathan Samway
DOP - Germain McMicking
Editor - Adam Wills
Grade - Edel Rafferty, Method Studios
Online Edit - Chris Betteridge, Method Studios
Sound Design- Colin Simkins, Gusto Music