Diamant Film Diamant: Jacuzzi. by Fitzroy Amsterdam

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Diamant: Jacuzzi.

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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Film
Market Netherlands
Agency Fitzroy Amsterdam
Executive Creative Director Jur Baart
Art Director Wouter Vanhaeren
Copywriter Merlijn Van Vliet
Production Glassworks
Director Morten Vinther
Art Director Gert Van Kaaij
Copywriter Youri Van Overdijk, Roen Roomberg
Producer Jony Van Hees, Jane Bakx, Joris Knetsch
Editor Scott Harris, Will Judge Editing
Released March 2013

Credits & Description

How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn't have a natural platform, so it was time to create one. The inspiration came from Diamant's real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior.of any snack.These two instrumental benefits were brought to life and obtained emotional values. Our 2 brand mascots, Soft & Crispy were born. They play the main role on television in which the bubbling frying pan became Soft & Crispyâs private Jacuzzi.
Media: TV
Category: Food
Client: Vandemoortele
Agency: Fitzroy Amsterdam
Production: Glassworks
Country: Netherlands
Director: Morten Vinther
Executive Creative Director: Jur Baart
Art Director: Gert van Kaaij
Art Director: Wouter Vanhaeren
Copywriter: Youri van Overdijk
Copywriter: Merlijn van Vliet
Copywriter: Roen Roomberg
Producer: Jane Bakx
Producer: Joris Knetsch
Producer: Jony van Hees
Sound: Kaiser Sound Studio's
Sound: Marco Baay
Artistic Model Director: Dan Hope
Artistic Model Director: THomas Hinke
Agency Producer: Jony van Hees
Editor: Scott Harris
Editor: Will Judge
Composer: Craig Brown
Music: The Sound Works