Diario De S. Paulo Film CAMISA by WMcCann Brazil


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Industry Newspapers
Media Film
Market Brazil
Agency WMcCann Brazil
Director Renata Sette
Creative Director Washington Olivetto
Art Director Eiji Kozaka
Copywriter Marcelo Conde
Producer Sérgio Simões
Account Supervisor Ronaldo Gasparini
Editor Caio Cobra
Production Volcano Hotmind
Released July 2010

Credits & Description

Category: Publications & Media
Product/Service: NEWSPAPER
Agency: WMcCANN
Production Company: VOLCANO HOTMIND, Sao Paulo, BRAZIL
Date of First Appearance: Jul 24 2010
Creative Director: Washington Olivetto
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Agency Producer: Paula Moraes/Vandréia Ribeiro
Account Supervisor: Ronaldo Gasparini
Advertiser's Supervisor: Raphael Pinho
Producer: Sérgio Simões
Director: Renata Sette
Editor: Caio Cobra
Post Production: Volcano Hotmind
Animation: Teisson Froes
Account Manager: Jorge Maio
Cinematographer: Enio Berwanger
Director Of Photography: Max Poncho
English Description
A guy with soccer suits walks in the set. As he stares the camera, the V/O asks:
How the future soccer jerseys will be like? Will they come with a self-cooling system?
Two small fans appear under the guy’s arms.
Then the V/O asks again: Or they come with an auto-ejecting system?
The guy rises his arms and the jersey flies away instantly.
V/O: We don’t now how the future will be like. That’s why we created the perfect newspaper for nowadays. The New Diário de S. Paulo.