Diario De S. Paulo Film SILICONE by WMcCann Brazil

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Industry Newspapers
Media Film
Market Brazil
Agency WMcCann Brazil
Director Renata Sette
Art Director Eiji Kozaka
Copywriter Marcelo Conde
Producer Sérgio Simões
Account Supervisor Ronaldo Gasparini
Editor Caio Cobra
Production Volcano Hotmind
Released July 2010

Credits & Description

Category: Publications & Media
Product/Service: NEWSPAPER
Agency: WMcCANN
Production Company: VOLCANO HOTMIND, Sao Paulo, BRAZIL
Date of First Appearance: Jul 24 2010
Chief Creative Officer: Washington Olivetto
Copywriter: Marcelo Conde
Art Director: Eiji Kozaka
Agency Producer: Paula Moraes/Vandréia Ribeiro
Account Supervisor: Ronaldo Gasparini
Advertiser's Supervisor: Raphael Pinho
Producer: Sérgio Simões
Director: Renata Sette
Editor: Caio Cobra
Sound Design/Arrangement: Sonido
Account Manager: Jorge Maio
Cinematographer: Enio Berwanger
Director Of Photography: Max Poncho
English Description
Girl walks in a set. As she stares the camera, the V/O asks:
How the future silicones will be like? Will they be the siliphone: slicones that come with a cellphone?
The girl’s tits start to vibrate and to make a ringtone sound.
Then the V/O asks again: or will they be silicones that come with a GPS?
After that, we hear a GPS voice saying “turn left”. And a light starts to continuously blink at the girl’s left tit.
V/O: We don’t now how the future will be like. That’s why we created the perfect newspaper for nowadays. The New Diário de S. Paulo.